Everyone agrees that price is cheaper on the Internet. However,

Where do you want to buy your Prom Dress, online or offline

When the prom season approaches, many girls start looking for the most beautiful dresses that fit them the best from many different places. It can be retail stores or online dress shopping malls. Which place has the best price and quality for a buyer convenience and budget?

Online shopping is a new trend since 2000. The annual growth rate is 11% every year. Traditionally, all girls have shopped for dresses at wedding shops, dress specialty stores, or department stores. They tried on the dresses and compared prices and styles. However, this traditional trend has rapidly changed. Here, I would like to analyze the merits and weak points of online and offline dress buying with a price comparison.

Before you decide to buy a dress, you will need to know the basic price structure of the dress. The true cost of a dress does not mean anything until all the expenses added before it can be sold to the customer as a retail price. Most physical stores have high extras such as the rent, employees?wages, utilities, insurance, etc. Those sums add up to at a least 30% increase from the original dress cost, which is from either the manufacturer or a wholesale store. For example, if the original dress cost is $100, the expenses would be around $30, so you are paying $130 for a $100 dress. Prom dresses are seasonal products from mid-March to before July, so business activity is confined to about half of the year. We need to add this seasonal factor into the retail prices. So, if the owner wants to pursue a 30% profit, the retail price will be $338 (Original cost $100 ?expenses 30% ?seasonal factor 200% ?profit 30%.) This calculation is totally hypothetical but also realistic. It can be vary per stores by stores. You may feel that retail prices are a bit higher and cannot be justified. However, if we carefully observe the nature of the prom dress business the profit margin is not that much because it is not spread out for the entire year. The pure profit of $338 dress is only about $39.

Compared to the offline dress stores, online dress stores have much less overheads. First of all, they are not physical retail stores, so they do not need to have pay rent. Less space needed, less employees, less burden on liability insurance, less maintenance cost compared to the physical stores add up to less overall expenses. Also, the strong point of an online store is its versatility of inventory. They can carry any product they want to sell, so can be less seasonal and have fewer inventories need to carry. If the dress cost is $100, the final retail price on the Internet mall will be around $220 (Original cost $100 ?expenses 15% ?seasonal factor 50% ?profit 30%.) The pure profit of $220 dress will be $52. Here we do not add extra expenses such as technical outsourcing cost, Internet advertising cost, etc, so the actual profit per dress will be decreased after those expenses are applied.

Everyone agrees that price is cheaper on the Internet. However, there are other factors you need to consider such as the availability of a dress, quality, design, etc. You can verify stock availability at the physical stores and online by simply calling them and asking. The main weakness of dress buying on the Internet is it lacks your immediate inspection on the dress by not allowing you to touch and see in front of you before you buy it. You are the person who must see the dress, and then you drive to the store and buy it. This is a great idea. Conversely, if you want to save time and gas, and would like to pay less money for your dress, you may want to try to buy it online. Many online stores provide you high quality customer services and a reasonable return policy. All transactions can be done by their merchant account. This can protect you from being hacked for your financial information.

You can buy great dresses from any place, but the trend is shifting from traditional dress shopping to the virtual stores that we all agree will continue as long as shoppers are looking for lower prices for their dresses.

Thank you for reading this article.

How To Choose Underwear For Your Wedding Dress

Picking out the right style and design seems like a daunting task especially when facing such a myriad of styles available. So are you frightened back? Here is some advice as to how to choose the right underwear according to the style of your wedding dress.

Underwear for A-line & Full Skirted Dresses

To make the A-line wedding dress look more perfect, it is important to create a streamlined torso.

Body suits that can smooth any bulges or a waist cincher that can pull in your tummy and create a waistline are all good options for simple evening dresses fulfilling this aim.

Underwear for One Shoulder & Backless Dresses

The problem with these styles is that you still need underwear but dont want everyone to be able to see Cheap Burberry Scarf it!

The problem with these styles is that you need underwear that cannot be seen by others. A magic bra without any unsightly straps will support your bust and it is perfect for backless dresses. If you are going to wear an one shoulder dress, ivory wedding gowns multiway bras allow you to move straps into various combinations to suit the style of the dress you are wearing.

Underwear for Empire Line Dresses

An empire line wedding dress usually is very tight around the bust and then it flows from under bust line. Therefore, it is important to find a bra that can keep everything in place.

A balconette bra will give you great uplift. And a padded or push-up bra will purple dresses for girls help boost your assets.

Underwear for Column Dresses

The secret with these dresses is to allow them to float. Unfortunately the fabric commonly used in their design tends to cling to the body so youd better choose underwear that will not give visible lines under your dress.

The fabric used for such wedding dress usually tends to cling to the body. Therefore, it is crucial to find underwear that will not give visible lines under your dress.

To solve this problem, it is better to wear a silk slip under your dress which will be cool and comfortable meanwhile it allows the dress fabric to skim over your body. Also seamless underwear particularly will satisfy your requirement if your dress is made from light or sheer fabric.

Underwear for Mermaid or Trumpet Gowns

Wedding dresses with such styles are usually generally fitted through the torso. For such a wedding dress, you need underwear that can smooth your bulges of your tummy and allow your dress to glide down.

Knickers though not very sexy, they are perfect for slimming down your tummy and bottom. Another option is a firm control hip and waist slip, again not very sexy, but it will smooth your hips and bottom contour.